The Wicked 7: The APO Interview
2020-08-05
Watch: The Asian Productivity Organization’s David Sehyeon Baek interviews Christian Sarkar >>
How to See: When Narratives Create Reality
2020-06-17
BY CHRISTIAN SARKAR AND PHILIP KOTLER In this video – more timely today than ever – James Baldwin explains that “reality” depends on our point of view: How you view the world is largely shaped by where you are in it. The cultural narrative we believe in dictates our understandingContinue Reading
Interlock USA: COVID, Racism, the Economy, and Climate Change
2020-06-06
BY CHRISTIAN SARKAR & PHILIP KOTLER The USA is showing us how wicked problems are interlocked. How one feeds the other and the next and the next. In a society where power is corrupt, society loses its legitimacy. Not only is the social contract shredded, but so is our Constitution.Continue Reading
Mapping COVID-19 as a Wicked Problem
2020-05-29
CHRISTIAN SARKAR & PHILIP KOTLER One way to map a wicked problem is to begin with a process of discovery. Begin with the current, observable facts and ask “why?” – going backwards in time to create a chain of causality. Remember, each cause is also an effect. To predict whatContinue Reading
Selecting the Wicked 7
2020-05-08
CHRISTIAN SARKAR & PHILIP KOTLER The process of selecting seven wicked problems was not one we took lightly. In our book on Brand Activism, we asked: What are the most urgent issues facing society? How did we get here? What are the root causes? What must be done now? HowContinue Reading
What is a Wicked Problem?
2020-04-25
CHRISTIAN SARKAR & PHILIP KOTLER To begin, here’s the article which introduced the world to the concept of “wicked problems” >> Dilemmas in a General Theory of Planning by Horst W.J. Rittel and Melvin M. Webber. In it, we learn about the 10 properties of a wicked problem: There is no definitive formulation of a wicked problem. WickedContinue Reading