BY JEF TEUGELS Introduction: Made in Belgium On November 17, 1909, the Belgium-born Dr. Leo H. Baekeland explained Bakelite at the Franklin Institute (Baekeland, 1910). PlasticsEurope, the Association of Plastics Manufacturers, describes Bakelite as the first real synthetic and mass-produced plastic (PlasticsEurope, 2020). However, plastic is a form of fossil fuelContinue Reading
Watch: The Asian Productivity Organization’s David Sehyeon Baek interviews Christian Sarkar >>
BY CHRISTIAN SARKAR AND PHILIP KOTLER In this video – more timely today than ever – James Baldwin explains that “reality” depends on our point of view: How you view the world is largely shaped by where you are in it. The cultural narrative we believe in dictates our understandingContinue Reading
BY CHRISTIAN SARKAR & PHILIP KOTLER The USA is showing us how wicked problems are interlocked. How one feeds the other and the next and the next. In a society where power is corrupt, society loses its legitimacy. Not only is the social contract shredded, but so is our Constitution.Continue Reading
CHRISTIAN SARKAR & PHILIP KOTLER The process of selecting seven wicked problems was not one we took lightly. In our book on Brand Activism, we asked: What are the most urgent issues facing society? How did we get here? What are the root causes? What must be done now? HowContinue Reading
CHRISTIAN SARKAR & PHILIP KOTLER To begin, here’s the article which introduced the world to the concept of “wicked problems” >> Dilemmas in a General Theory of Planning by Horst W.J. Rittel and Melvin M. Webber. In it, we learn about the 10 properties of a wicked problem: There is no definitive formulation of a wicked problem. WickedContinue Reading