CHRISTIAN SARKAR & PHILIP KOTLER To begin, here’s the article which introduced the world to the concept of “wicked problems” >> Dilemmas in a General Theory of Planning by Horst W.J. Rittel and Melvin M. Webber.  In it, we learn about the 10 properties of a wicked problem: There is no definitive formulation of a wicked problem. WickedContinue Reading